Assisting the Congregation Get Clarity with its Vision
A vision statement looks into the future at least five years and defines a desired future state – one that may not even seem possible today. An example of a vision was President John F. Kennedy’s statement that America would put a man on the moon by 1969. It sure seemed unlikely at the time, but it motivated private industry and government agencies alike to marshal their resources, lay out a plan, then coordinate and cooperate to make it happen. In fact, although President Kennedy did not live to see it, on July 20, 1969, Neil Armstrong and Buzz Aldrin landed on the moon!
"Vision statements composed out of a planning process are often the flip side of problems the process focused on. For example, if the most pressing problem in the congregation seems to be shrinking attendance, we are apt to write a vision statement focused on congregational growth. Vision in this case is a "compellingly attractive view of the future" that may be out of touch with the unique strengths, challenges, and possibilities of the congregation." (Alban Institute)